Jalebee Cartel has challenged the notion that dance music is a Western domain by single-handedly putting India on the international EDM map. Composed of four members, Arjun Vagale (laptop, mixing, electronics), Ash Roy (vocals and percussions), Ashvin Mani Sharma (laptop and synths) and G-force Arjun (bass guitar), Jalebee has been taking India by storm for over five years. From individual DJ sets to live gigs, producing to composing, the multi-talented group does it all.
The live act features Jalebee’s own compositions, which are broken up, twisted and served fresh with ethnic sounds thrown in for good measure. It’s a funky, international sound that’s unlikely to be recognized as Indian. The live element creates an extra edge that is constantly evolving, a potent, energetic livewire of influences from house to techno, overlaid with live vocals, percussions, drums and tablas. Jalebee’s sound isn’t about neat packaging: it’s about fusing genres to create a raw, electric style of urban dance music.
2010 has been Jalebee’s most massive year yet. The group has performed at the hottest clubs and biggest festivals across India and abroad, including Fusion Festival (Germany), Tresor Berlin (Germany), Smirnoff Experience Festival (Mumbai), Lille 3000 (France), The Big Chill Festival (Goa), SunBurn Festival (Goa), Perrier Chill Out Festival (Dubai), C/O Pop Festival (Germany), Paradiso (Netherlands), Juicy Beats Festival (Germany), Chi Club (Dubai), in addition to gigs in the US, Canada, Sweden, Indonesia and Korea. They clocked over 120 performances in 2009 alone.
Jalebee has hit dance charts worldwide, with their track “Apartment 88” hitting No.1 on Pete Tong’s Bedroom Bedlam Chart, “Destiny” voted Best Sunset Soundtrack on BBC and numerous Beatport hits, with “Funkin A” (Aki Bergan Remix) peaking at No.4 on the Deep House Charts. The group has numerous releases, previous and forthcoming, on labels like Ostwind Records (DE), Neurotraxx Deluxe (IT), Vapour Recordings (AU), eVapour8 (AU), Save Room Records (DE), Baroque Records (UK), Mashtronic (EU), Frequenza (IT), ALiVE Recordings (UK), BEEF Records (CH) and System Records (US), to name but a few.
Radio shows from Argentina to Europe to Indonesia feature Jalebee tracks on stations like BBC Radio, Proton Radio, Pulse Radio, Virus (CH), DI FM and Dance Radio GR. With two monthly shows, “Deep Fried Jalebee” on Frisky Radio and “Twisted Sweet” on Dance Radio (Greece), Jalebee brings in over 3,000 monthly listeners. The group has been featured in Rolling Stone (India), MixMag (UK) and DJ Mag, and featured in Elle (India) magazine’s ‘Hot 100 People, 2007.’ They’ve seen phenomenal support from A-list DJs like Pete Tong, Richie Hawtin, Josh Wink, Laurent Garnier, Dubfire, Sharam, Nick Warren, Moshic, Kasey Taylor, Hernan Cattaneo, Dave Seaman, Nic Fanciulli, Jimpster, Tom Budden, Anil Chawla—and even Apl De Ap from the Black Eyed Peas.
If being the first artists in India to release an album on USB memory sticks and streaming their gigs live on the Internet wasn’t enough, their music video for the track “Tough Cookie” hit the charts on VH1 with full force, and their first full-length artist album titled ONEPOINTNOTHING debuted in 2009. The album and music video were both critically acclaimed.